Perreault, William D; McCarthy, E. Jerome <br/><br/>
Basic marketing: a global managerial approach 

 - New York  McGraw-Hill Inc  2006 
 - XVIII+844 
<br/><br/><label>ISBN: </label>0-07-062018-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing