Kumar, Arun; Meenakshi, N. <br/><br/>
Marketing management 

 - 5 
 - New Delhi  Vikas Publishing House Pvt Ltd  2006 
 - XXIII+864 
<br/><br/><label>ISBN: </label>81-259-2062-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing