Mudie, Peter; Pirrie, Angela <br/><br/>
Services marketing management 

 - 3 
 - Oxford  Butterworth Heinemann  2006 
 - VIII+267 
<br/><br/><label>ISBN: </label>81-312-0655-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing