Bejou, David; Iyer, Gopalakrishnan R. Eds. <br/><br/>
Capturing customer equity: moving from products to customers 

 -  Best Business Books  2006 
 - 98 
<br/><br/><label>ISBN: </label>0-7890-3340-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relations