Sharma, Sangeetha; Raghuvir, Singh <br/><br/>
Advertising: planning and implementation 

 - New Delhi  Prentice Hall of India  2006 
 - XVIII+478 
<br/><br/><label>ISBN: </label>81-203-2973-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising