Lehu, Jean-Marc <br/><br/>
Brand rejuvenation: how to protect, strengthen and add value to your brand to prevent it from ageing 

 - London  Kogan Page  2007 
 - XII+252 
<br/><br/><label>ISBN: </label>0-7494-4566-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management