Lusch, Robert F.; Vargo, Stephen L. <br/><br/>
The service-dominant logic of marketing 

 - New Delhi  Prentice Hall of India  2006 
 - XVIII+449 
<br/><br/><label>ISBN: </label>81-203-3040-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing