Kumar, V; Reinartz, Werner <br/><br/>
Customer relationship management: a data based approach 

 - Singapore  John Wiley & Sons (Asia) Pte Ltd.,  2006 
 - XXIV+323 
<br/><br/><label>ISBN: </label>81-265-0913-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relations