Nunes, Paul; Johnson, Brian <br/><br/>
Mass affluence:seven new rules of marketing to todays consumer 

 - Boston, MA  Harvard Publications  2004 
 - xvii+269 
<br/><br/><label>ISBN: </label>1-59139-196-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour