TY  - BOOK
AU  - Ellet, William
TI  - Case study handbook: How to read, discuss and write persuasively about cases
SN  - 9781422101582
U1  - 658 ELL 
PY  - 2007///
CY  - Boston, MA
PB  - Harvard Business School Press
KW  - Management
KW  - Executive coaching
N1  - Rs.695/-; pt. 1. Analysis. How to analyze a case --
Case analysis demonstration --
Problems --
Decisions --
Evaluations --
pt. 2. Discussion. How to discuss a case --
pt. 3. Writing. How to write a case-based essay --
Problem essays --
Decision essays --
Evaluation essays --
pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) --
General Electric : Major appliance business group (abridged) --
General Motors : Packard electric division --
Malaysia in the 1990's --
Whistler Corporation
N2  - Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases (Paperback) 01 Edition is a comprehensive guide on business cases. The book comprises of chapters on classification of cases according to the analytical task and how to write case-analytical essays. In addition, the book has several sample Harvard Business School cases, and an exclusive chapter on how to talk about cases more effectively. This book is essential for prospective or current management students
ER  -