Lodish, Leonard M <br/><br/>
Marketing that works:How entrepreneurial marketing can add sustainable value to any sized company. 

 -  Wharton School Publishing  2007 
 - xv+318 
<br/><br/><label>ISBN: </label>81-317-1377-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing