Lehmann, R. Donald and Winer, S. Russell <br/><br/>
Analysis for Marketing planning 

 - 6 
 - New Delhi  Tata McGraw Hill Publishing Company  2006 
 - x;256 
<br/><br/><label>ISBN: </label>978-0-07-066706-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing