Cravens, David W,; Piercy, Nigel F <br/><br/>
Strategic marketing 

 - New Delhi  Mcgraw Hill   2016 
 - xvii, 726p.  Pbk 
<br/><br/> Gratis 
<br/><br/><label>ISBN: </label>9780070682603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 CRA