Best, Roger <br/><br/>
Market-Based Management 

 - 6th Ed. 
 - Noida  Pearson  2015 
 - 506 p.  Pbk 
<br/><br/> Gratis Rs.529/- 
<br/><br/>  NEW! Show the importance of the numbers behind the strategy: Updated Metrics and Analytics Coverage. New and updated sections appear throughout this edition highlighting the importance of metrics and analytics<br/>·         NEW! Help students evaluate marketing performance: New Marketing Performance Tool.<br/>·         NEW! Cover the hottest new marketing trend: Coverage of Social Media. Social media is now pervasive in marketing, but students will need a way to evaluate its effectiveness 
<br/><br/><label>ISBN: </label>978-9332549678 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.812 BES