TY  - BOOK
AU  - Riel, Cees B.M Van; Fombrun, Charles J
TI  - Essentials of corporate communication: implementing practices for effective reputation management
SN  - 978-0-425-32826-5
PY  - 2007///
CY  - New York
PB  - Routledge
KW  - Communication
ER  -