Rai, Alok Kumar,; Srivastava, Medha <br/><br/>
Customer loyalty : concept, context and character 

 - New Delhi  McGraw Hill  2014 
 - xvi ,304.  23 cm ; Pbk 
<br/><br/> Gratis 
<br/><br/><label>ISBN: </label>978-9332902718 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty<br/>Customer relations