TY  - BOOK
AU  - Rai, Alok Kumar,; Srivastava, Medha
TI  - Customer loyalty : concept, context and character
SN  - 978-9332902718
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill
KW  - Customer loyalty
KW  - Customer relations
N1  - Gratis
ER  -