Chernatony, Leslie de <br/><br/>
From brand vision to brand evaluation:The strategic process of growing and strengthening brands. 

 - 2 
 - Amsterdam  Elsevier Scientific  2006 
 - xviii+318 
<br/><br/><label>ISBN: </label>978-81-312-1338-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management