Moskowitz, Howard R; Gofman, Alex <br/><br/>
Selling blue elephant:How to make great roducts that people want before they even know they want them. 

 -  Pearson Power  2007 
 - xvi+252 
<br/><br/><label>ISBN: </label>81-317-1374-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Development