McDonald, Malcolm; Christopherson, Susan <br/><br/>
Marketing: complete guide. 

 - London  Palgrave Macmillan  2003 
 - xxv+556 
<br/><br/><label>ISBN: </label>978-0-333-99437-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing