Mercer, David <br/><br/>
Marketing 

 - 2 
 - U K  Blackwell Publishers  2000 
 - xvi, 560 p.  25 cm ; Pbk 
<br/><br/> This book Gratis: received from Prof. Raghuraman<br/> 
<br/><br/><label>ISBN: </label>0-631-19638-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing--Management<br/> Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  MER