Anton, Jon and Petouhoff, Natalie L. <br/><br/>
Customer relationship management:The botton line to optimising your ROI. 

 -  Pearson Education Asia Pvt. Ltd  2002 
 - xviii+254 
<br/><br/><label>ISBN: </label>210-13-099069-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relations