Rust, Roland T.; Zahorik, Anthony J.; Keiningham, T <br/><br/>
Service Marketing 

 - Harlow  Addison Wesley  1996 
 - xx, 508 p. 
<br/><br/><label>ISBN: </label>0 321 05591 8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing