Sahaf, Musadiq A. <br/><br/>
Strategic marketing: making decisions for strategic advantage 

 -  Prentice-Hall of India  2008 
 - xix, 506 p. 
<br/><br/><label>ISBN: </label>978 81 203 3433 50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing