Viswanathan, P.K. <br/><br/>
Multivariate analysis for marketing research factors analysis: a conceptual frameworl 

 -  ifmr  0 
 - 18 p.  See IFMR 658.15 XAV (Includes Acc. Nos. 34906, 34907, 34908 & 34909) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research