Xavier, M.J. <br/><br/>
Collaborative value creation: a new approach to strategic marketing 

 -  ifmr  2005 
 - 31 p.  See IFMR 332.1 VEN (Includes Acc. Nos. 34926, 34927, 34928, 34929 & 34930) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing