Tuten, Tracy L., ; Solomon, Michael R. <br/><br/>
Social media marketing 

 - New Delhi  Pearson  1999 
 - 248 p.  23 cm ; Pbk 
<br/><br/> Melding essential theory with practical application, this book covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights. 
<br/><br/><label>ISBN: </label>978-93-325-3656-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Social Media<br/>Online social networks<br/>Internet Advertising<br/>Social media--Economic aspects
<br/><br/><label>Dewey Class. No.: </label>658.872 TUT