TY  - BOOK
AU  - Tuten, Tracy L., ; Solomon, Michael R.
TI  - Social media marketing
SN  - 978-93-325-3656-2
U1  - 658.872 TUT 
PY  - 1999///
CY  - New Delhi
PB  - Pearson
KW  - Internet marketing
KW  - Social Media
KW  - Online social networks
KW  - Internet Advertising
KW  - Social media--Economic aspects
N2  - Melding essential theory with practical application, this book covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights
ER  -