Mackay, Adrian R. Ed. <br/><br/>
The Practice of advertising 

 - 5th ed. 
 - Oxford  Butterworth Heinemann  2005 
 - xxiii, 367 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>978 0 7506 6173 7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising