Thomas, Brain; Housden, Matthew <br/><br/>
Direct marketing in practice 

 - Oxford  Butterworth Heinemann  2002 
 - 348 p. 
<br/><br/> Includes Glossary and index 
<br/><br/><label>ISBN: </label>978 0 7506 242 82 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research