Dibb, Sally; Simkin, Lyndon <br/><br/>
Marketing briefs: a revision and study guide 

 - 2nd ed. 
 - Oxford  Butterworth Heinemann  2004 
 - viii, 363 p. 
<br/><br/> Includes Glossary and index 
<br/><br/><label>ISBN: </label>978 0 7506 6200 0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research