TY  - BOOK
AU  - Dibb, Sally; Simkin, Lyndon
TI  - Marketing briefs: a revision and study guide
SN  - 978 0 7506 6200 0
PY  - 2004///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Marketing Research
N2  - Includes Glossary and index
ER  -