TY  - BOOK
AU  - Shimp, Terence A.
TI  - Integrated marketing communications in advertising and promotion
SN  - 978-8131516522
U1  - 659.1 SHI 
PY  - 2007///
CY  - Delhi
PB  - Cengage Learning
KW  - Sales promotion
KW  - Communication in marketing
KW  - Advertising
KW  - Direct marketing
N1  - Gratis from the Publisher
N2  - 	
This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field
ER  -