TY  - BOOK
AU  -  Thompson, Arthur A.,; Strickland, A. J.; Gamble, John
TI  - Crafting and executing strategy: the quest for competitive advantage concepts and cases
SN  - 9780070146723
U1  - 658.4012 THO 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Strategic planning
KW  -  Business planning
KW  - USA
N1  - Gratis: received from Prof.Chandrasekhar
ER  -