TY  - BOOK
AU  - Chaffey, Dave Et.al.
TI  - Internet marketing : strategy, implementation, and practice
SN  - 9788131725191
U1  - 658.84 CHA 
PY  - 2009///
CY  - New Delhi
PB  - Pearson
KW  - Internet marketing
KW  - Internet
KW  - Electronic commerce
N1  - Gratis Received from the Publisher Rs.859/-; Part I: Internet marketing fundamentals
Part II: Internet strategy development
Part III: Internet marketing: implementation and practice
UR  - http://www.pearsoned.co.in/web/books/9788131725191_Internet-Marketing_Dave-Chaffey.aspx
ER  -