Ries, Al; Ries, Laura <br/><br/>
The Fall of advertising and the rise of PR 

 - New York  Harper Business  2002 
 - xxi, 295 p. 
<br/><br/><label>ISBN: </label>978 0 06 008199 7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising