Temporal, Paul <br/><br/>
The Branding of MTV: will internet kill the video star? 

 - Singapore  John Wiley & Sons (Asia) Pte Ltd.,  2008 
 - xi, 246 p. 
<br/><br/><label>ISBN: </label>978 0 470 82271 5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management