Lane, W.Ronald; King, Karen Whitehill; Russell, J.Thomas <br/><br/>
Advertising procedure 

 - 16th ed. 
 - England  Pearson Education Ltd.,  2008 
 - 782 p. 
<br/><br/><label>ISBN: </label>978 81 317 1955 8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising