Kotler, Philip <br/><br/>
Marketing management 

 - 13th ed. 
 - England  Pearson Education Ltd.,  2009 
 - xlvii, 127 p. 
<br/><br/><label>ISBN: </label>978 81 317 1683 0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing