Keller, Kevin Lane <br/><br/>
Strategic brand management: building, measuring, and managing brand equity 

 - 3rd ed. 
 - England  Pearson Education Ltd.,  2008 
 - 714 p. 
<br/><br/><label>ISBN: </label>978 81 317 1977 0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management