Bird, Drayton <br/><br/>
Commonsense direct and digital marketing 

 - 5th ed. 
 - London  Kogan Page  2008 
 - viii, 434 p. 
<br/><br/><label>ISBN: </label>978 81 7554 372 0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic Marketing