Gamble, Paul R. et al. <br/><br/>
Marketing revolution: the radical new approach to transforming the usiness, the brand and the bottom line 

 - London  Kogan Page  2006 
 - xii, 308 p. 
<br/><br/><label>ISBN: </label>0 7494 4776 1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management