Lehu, Jean-Marc <br/><br/>
Branded entertainment: product placement and brand strategy in the entertainment business 

 - London  Kogan Page  2007 
 - ix, 266 p. 
<br/><br/><label>ISBN: </label>978 0 7494 5151 6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising