Haig, Matt <br/><br/>
Brand failures: the truth about the 100 biggest branding mistakes of all time 

 - Reprint 
 - London  Kogan Page  2008 
 - xii, 260 p. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978 0 7494 4655 0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management