van Gelder, Sicco <br/><br/>
Global brand strategy: unlocking brand potential across countries, cultures and markets 

 - Reprint 
 - London  Kogan Page  2008 
 - xii, 260 p. 
<br/><br/> Includes bibliographical referencs and index 
<br/><br/><label>ISBN: </label>978 0 7494 4213 2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management