Maldar, Nusrath Jahan Ed. <br/><br/>
Case studies on brand management: vol. I 

 -  Icfai Books  2007 
 - v, 366 p. 
<br/><br/><label>ISBN: </label>81 314 0696 2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management