Das, Naveen ed; Ray, Kumar Satyaki Ed. <br/><br/>
Case studies on brand management: how to break the clutter 

 -  Icfai Books  2008 
 - vi, 175 p. 
<br/><br/><label>ISBN: </label>81 314 1162 6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management