Brinda, G.; Rao, Menaka Eds. <br/><br/>
Case studies on brand management: new paradigms 

 -  Icfai Books  2008 
 - iv, 267 p. 
<br/><br/><label>ISBN: </label>81 314 1385 3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management