TY  - BOOK
AU  - Schmitt, Bernd H.
TI  - Big think strategy: how to leverage bold ideas and leave small thinking behind
SN  - 978 1 4221 0321 0
PY  - 2007///
CY  - Boston, MA
PB  - Harvard Publications
KW  - Strategic Management
N2  - Includes bibliographical references and index
ER  -