Easwaran, Sunanda; singh, Sharmila J. <br/><br/>
Marketing research: concepts, practices, and cases 

 - New Delhi  Oxford Unversity Press  2006 
 - x, 605 p. 
<br/><br/><label>ISBN: </label>978 0 19 567696 9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research